Miami City Ballet

A New Production of The Nutcracker

Drawing a Crowd of Dance Moms, Holiday Aficionados, & Ballet Enthusiasts

On social, video is king.

So we pulled our audience in with this sneak peek:

And held their attention with instant experiences (canvas ads) tailored to how they engage with ballet

Smartphone displaying Miami City Ballet's presentation of George Balanchine's The Nutcracker with new sets and costumes by Isabela and Ruben Toledo. The image includes promotional text and a thumbnail of two people discussing the production, with a play button overlay.

FOR

BALLET

ENTHUSIAST

FOR BALLET ENTHUSIAST

FOR DANCE MOMS

FOR DANCE MOMS

For our dance mom audience, we gave an inside look at the costume design for the new production. We shared the inspiration behind the costumes, as well as closer looks at the elaborate detailing of specific characters.

Smartphone screen displaying a Miami City Ballet promotional page for George Balanchine's The Nutcracker, featuring colorful graphics, event information, and a video preview with captions.
Button with text 'PURCHASE TICKETS NOW!' on a pink background.

FOR HOLIDAY

AFICIONADOS

FOR HOLIDAY AFICIONADOS

True fans of The Nutcracker as a holiday tradition are invited to take a look backstage and see the Toledo’s sketches come to life with performance photos.

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